Media Career

How It Began

At the age of 12, I got obsessed with radio. Presenters were my new best friends and music was my everything. End of 2001, I got 2 weeks internship through a work-program at my school, Princeton Academy, at East FM.  After the internship I wasn’t able to get a spot on air at East FM, so I auditioned ( I never even told my mum about the audition!) at Sound Asia FM and got a spot.


Sound Asia FM

My journey began. Hosted the 10AM-12PM “Razz-Matazz Kids Club Show” on Saturday’s from July 2002 and my radio name was Twinkle. It was one of the highest rated shows on the station! Mid 2004 I had to leave to focus on my O Levels. Got back on air after a year in September 2005. I hosted “The Going Out Guide”, which aired like news about 5 times a day. Due to unforeseen circumstances I had to leave again at the end of October 2005. I went off to study Radio and Television Broadcasting, as that, of course, is where my passion has always been. After studying and working at Cable Television Network, in Jan 2010 I made my come back on radio. I hosted Saturday Breakfast and Co-Drive until February 2012.


Radio Africa Limited

From March 2012 to March 2015 I had the greatest opportunity to work at Radio Africa Group that shelters – Kiss 100, Classic 105, Radio Jambo, X FM, East FM, Kiss TV and The Star Newspaper. I was a full-time Copy Writer, Producer and part-time Presenter at East FM.

I also had a daily feature on XFM called Events & Lifestyle and a Radio show called “The Remedy” on Sunday’s.



Interviewed big names like Juggy D, Adnan Sami Khan, Heera, Abishek Kumar and Deepali Kishore of Indian Idols, Punjabi By Nature (PBN), H-Dhami, Sunny Singh, Dj Pinkz, Bups Saggu, Johnny Kalsi of Dhol Foundation, Neil Nitin Mukesh, Foji Gill, Sukhmani Sadana, Barun Sobti, Daljeet Kaur, Shilpa Sakhlani, Shweta Subrum, Salim Merchant, Usman Rehman, Young Archie, Ali Romeo, Arjun Kapoor, Parineeti Chopra, Yami Gautam, Rita Morar, Sonam Kapoor, Ayushmann Khurrana, Jags Klimaxx, SK1, Shin of DCS, TaZzZ, Rishi Manan, Flint J, Hunterz, DJ Vix, Navin Kundra, Raxstar, Shreya Goshal, Arijit Singh, Nesdi Jones, Arjun, Flawless, RKZ, Bilal, DJ Limelight, Roach Killa, Swami Baracus, Jay Sean, Baba Kahn, Jaz Dhami, Kazz Kumar, Myze, Chan Has, Bilal Saeed, JoSH and Kice.


MC and Judge Gig

*Kenya Nights LIVE Presents Suzzana Owiyo – Feb 2018

*MC for Kenya Nights Afro Sync – Mar 2017

*MC for Kenya Nights NYE 2017

*MC for Kenya Nights 7th Anniversary – Dec 2016

*MC for Kenya Nights Presents Huxley – Nov 2016

*MC for Kenya Nights LIVE Presents Idd Aziz & Bbrave – Aug 2016

*MC for Kenya Nights LIVE Presents SARABI at The Alchemist – February 2016

*MC for SIMBA – Back By Public Demand at The Oshwal Auditorium – Oct 2015

*Judge for Clash Of The Stars at The Braeburn Theatre – Sept 2015

*MC for Divalicious – A top-end fashion exhibition from Dubai at Vila Rosa Kempinski Nairobi – April 2015

*MC for Edda’s Hope Cancer Foundation – Having Fun Fighting Cancer Festival 2014 – March 2014

*MC for Wamathai Spoken Word by Wamathai at The Louise Leakey Auditotium, Nairobi National Museums – October 2013

*MC for Music For Charity – A Cancer Awareness Gig by Murfy’s Flaw at Qroocked Q’s – July 2013

*Judge for A Fancy Dress Competition at Premier Academy – Oct 2012

*MC for Poetry Meets Photography by Wamathai & Mutua Matheke at Michael Joseph Centre, Safaricom Head Quaters, Nairobi – October 2011

*MC for Opening for Sunny Singh’s Album Launch at Carnivore, Nairobi – September 2011

*MC for Kenyans4Kenya Koroga-Fund Raiser-Get Together. Organized By Gina Din Co-Operation at Azalea (Caribea Bar & Restaurant), Nairobi – August 2011


20 thoughts on “Media Career

  1. Hey Sadia, tried finding an email address to contact you but couldn’t. I wanted to share my new mixtape with you >

    I hope you like and make sure to get in touch!


  2. You did a fantastic job in putting this website up and running . I am planning on doing the same for Nigeria , focusing on the culture and places which catch attraction for tourists .
    Keep up the good work .

  3. I love this bio. In fact I love the content of this blog – I followed you here via your twitter profile and I’m glad I did.

    I often value radio presenters in a very high regard and I think radio is the next big thing after sliced bread. I shall add you to my favourites and hope to return often.

    1. Thank you for the very kind words and hope you visit the blog often too. I don’t write much, but have my random moments 🙂

  4. Do you mind if I quote a few of your posts as long as I provide credit and sources back to your site? My blog is in the very same niche as yours and my users would truly benefit from a lot of the information you provide here. Please let me know if this alright with you. Cheers!

  5. Sadia! You started on radio at 13?? I’m soo jealous! Haha iThought I’m making history. iWon’t even tell my storry now haha. Congratulations.
    iKnow iRead your posts but iThink I’ve not been to this section so don’t get suprized that I’ve gotten suprized :p
    All the same, Awesome. 🙂

  6. My partner and i still can not quite assume that I could be one of those reading by means of the important recommendations located on this blog. My family and I are sincerely thankful for your generosity and for presenting me potential to pursue the chosen career path. Appreciate your sharing the important data I acquired from your web-site.

  7. Hi Sadia !

    We are Rini’s parent who was used to be in Nairobi. We migrated to Canada ten years ago. We are proud to see you & your bro grow.

  8. I used to be suggested this web site by means of my cousin. I am now
    not sure whether or not this put up is written through him as nobody else know such special approximately my problem.
    You’re incredible! Thank you!

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